Link Checkers

Link Checkers are applications that check the for Links that are linking to your eCommerce (Shopping Cart) site. Why is this important? Links are a way of establishing the relevance of your site for a given subject. The more links you have the more relevant your site is considered by the Search Engines. Now don't get any bright ideas and try to go out and have as many links created as possible to increase your rankings. There are some tactics known as Black Hat tactics that can create thousands of links to your site. Many companies that promise to get you on page one of Google are probably using some version of these Black Hat practices. It may work for a little while however if you read the terms of service for most Search Engines you will find that these practices will get your site permanently banned from their indexes.

Now back to Link Checkers. A Link Checking application will allow you to see how your link building campaign is proceeding. You can also check to see how many of your eCommerce (Shopping Cart) sites pages are indexed by the Search Engines. If there is one thing you can be assured of is that if your pages are not indexed no one will find them while making a search for your products. Many of the Link Checking software applications will show you the ranking of the page that is linking to your site for instance if you have one page with a Google PageRank of 9 that links to your site it is worth more than having many sites with no Google PageRank linking to your site. This is where the term "Quality Links" come from and it is very important to understand what it means to your eCommerce (Shopping Cart) site.

There are a few important things to look for when shopping for a Link Checking program. Does the software support API's (Application Interface) for the major search engines. The Search Engines provide these API's to provide relevant results to your Link checking campaign. Another feature is the ability to slow your search request to the Search Engine to avoid having your IP blocked from accessing the Search Engine.